Over the past 20+ years, I’ve worked as Creative Director and Creative leader in the advertising and beauty industry, creating brand experiences through integrated channels from both brand and agency perspectives. I have extensive expertise in building brand and creative team from the ground up, along with content creation across all channels and platforms globally. My work has emphasized placing customers and users at the heart of communication and storytelling.

Clients include— L’Oreal, Kiehl’s Since 1851, The Body Shop, Armani Beauty, YSL Beauty, Tiffany & Co., Nestle, Ogilvy, Arnolds Worldwide, Deutsch New York, Taiwan National Museum, Taiwan Fashion Week, CHANEL Taiwan and more. 

I am available for only consulting and project based work.